Loftsome Bridge is a beautiful English hotel in the heart of the East Yorkshire. The hotel has a history of high quality food and quality service however the brand needed to be redesigned to ensure the luxury and quality was visually communicated. I’ve been working with the owner and management team from the beginning, setting out a brand strategy and narrative that has resulted in an elegant visual identity. Commissioned photographs have been beautifully shot and carefully art directed to capture the essence of the place.
Look Book created for the new Lambretta London Collection Photographer — Darren Lennon
Founded in 1975, Clubclass Corporate Clothing was breaking boundaries within the corporate wear industry however the brand was dated and in need of a fresh modern sophisticated look. A complete re brand and visual repositioning of the long-standing British corporate clothing company was developed giving it an sophisticated, contemporary edge. All the collection brands were brought together ensuring all elements of the brand maintained a level of consistency.
Within the re-brand, I worked on the development of the brand identity, packaging and brochure campaign art-direction. Garment branding was thoughtfully considered from the swing tags to the button bags to the internal labels to how the end user receives the garment. New brand guidelines were thoughtfully considered from the swing tags to the button bags to the internal labels. The brochure was designed to communicate the new brand proposition - elevating essentially a brochure that needed to work as a informative catalogue but also an inspiring look book with stand out imagery to communicate the level of perfection within Clubclass tailoring. The photoshoot was planned and carefully art directed to ensure the tailoring looked perfect.
The brochure recently won ‘best catalogue’ within the industry awards held in June 2019. To launch the re brand, new brochure and new innovative collections - a launch day was organised which involved a fashion show and contemporary dancers who visually communicated the message about a new stretch tailoring collection.
Paul Costelloe SS18
Photographer — Specular Photography & Nathan Chandler
Make up — Paula Maxwell
Photographer — Jay Mawson
Make up — Paula Maxwell
I was approached by Berwin & Berwin to recreate a brochure to show the established brand’s years of experience within the tailoring industry.
The brochure needed to show attention to detail yet be something directors can quickly flick through with potential customers. These were combined with tactile paper stocks and high end print finishes.
The campaign was designed to demonstrate the versatility of tailoring and showcase the expert craftsmanship of the SS17 collection. Through a cohesive strategy rolled out across all platforms, the campaign offers style advice for every eventuality, informs the customer about the quality of products and perfectly demonstrates both the modern and the slim fit.
The modern man is a busy man, he needs his tailoring to work for him and buying a suit needs to be straightforward and easy. An ill-fitting suit is a travesty - gentlemen need guidance choosing the right suit.
For this reason, the lookbook is at the core of the campaign. Designed as a tool for tailoring experts to use in store featuring aspirational looks, the lookbook tells a story of the modern man’s week. The lookbook offers style advice and talks the customer through the product most suited for them in terms of occasion, style and fit.
Photographer — Jay Mawson
Stylist — Natalie Armin
Make up — Paula Maxwell
Videography - Light Speed Film Co
A group of photographers set up a collective to start self initiated fashion projects. This fostered an environment for unlimited creativity. The collection of images extended to an exhibition for which I created print material, including a look book, exhibition posters & flyers.
Found then Found was a name and brand creation for a company who were initially looking to create a second hand furniture store. I challenged this idea and created a distinctive brand positioning that felt much bigger and more engaging than what you’d usually expect from a second hand furniture shop.
This developed into a community project to find furniture that was unwanted and to involve young creatives from universities to reinvent the furniture and then sell to the public. 5% of the profits would go back to the chosen charity of the original owner.
The stencil serif logotype was created to show the development and movement of each piece. The brand was given a brand story and each piece was able to tell a story. This made each piece memorable and ensured that the brand would stand out against competitors.
A full brand creation for a new travel brand. The brand needed to speak directly to the market showing customers that each product sourced has been tested and is 'truly the best for your adventure'. The brand needed to stand out across the travel product market place with strong vibrant visual language alongside a direct tone of voice.
A photoshoot created for Lambretta. The photoshoot was shot in Manchester to showcase a small range of AW16 Tailoring. POS was displayed in store throughout the UK and Australia.
Photographer — Jay Mawson
Stylist — Natalie Armin
Make up — Paula Maxwell
Goole Property Centre is a centre for investors that specialise in investment properties in Goole. They sell properties that are in need of development or are currently rented with a sitting tenant.
The existing brand wasn't communicating the unique position of the company and was sitting comfortably alongside competitors within the area. The new brand is designed to communicate investment growth and knowledge with a sophisticated intelligent and helpful team who aim to show you how your money can be wisely invested in property.
Redwitch Feeds have developed a bespoke top quality product following their huge international success in the dog show & breeding world.
I was approached by Redwitch Feeds to create a brand, packaging and print material that would be recognised in the Chinese market as well as other International stockists.
Print Material created for Paul Costelloe Man, showcasing a small collection specifically focused on the race season.
Photographer — Jay Mawson
Stylist — Natalie Armin
Make up — Paula Maxwell
Honey produced in the mountains of New Zealand. Janek is a specialist bee keeper using his honey he combines perfect flavours to make unique products.
