Founded in 1975, Clubclass Corporate Clothing was breaking boundaries within the corporate wear industry however the brand was dated and in need of a fresh modern sophisticated look. A complete re brand and visual repositioning of the long-standing British corporate clothing company was developed giving it an sophisticated, contemporary edge. All the collection brands were brought together ensuring all elements of the brand maintained a level of consistency.
Within the re-brand, I worked on the development of the brand identity, packaging and brochure campaign art-direction. Garment branding was thoughtfully considered from the swing tags to the button bags to the internal labels to how the end user receives the garment. New brand guidelines were thoughtfully considered from the swing tags to the button bags to the internal labels. The brochure was designed to communicate the new brand proposition - elevating essentially a brochure that needed to work as a informative catalogue but also an inspiring look book with stand out imagery to communicate the level of perfection within Clubclass tailoring. The photoshoot was planned and carefully art directed to ensure the tailoring looked perfect.
The brochure recently won ‘best catalogue’ within the industry awards held in June 2019. To launch the re brand, new brochure and new innovative collections - a launch day was organised which involved a fashion show and contemporary dancers who visually communicated the message about a new stretch tailoring collection.